Agenda At-a-Glance
Tuesday, April 5

Full Schedule Sun, Apr 3 Mon, Apr 4 Tue, Apr 5 Wed, Apr 6 Thu, Apr 7 Fri, Apr 8
Tuesday, 4/5/2011
Special Interest Groups 07:30 AM - 08:20 AM
Title Speakers Audience Track
Data Virtualization for the Cloud, Big Data, and Social Media – Lessons from Navteq Gordan Redzic, Navteq
Intermediate
Data Integration
DAMA DMBOK Chapter Discussion - Data Governance Susan Earley, Sears Holdings
Intermediate
DMBOK
Helping Business Users Understand Your Data Models Gordon C Everest, University of Minnesota
Intermediate
Dataversity
Modeling
Why Does Data Management Have to Keep Justifying Itself? John O. Biderman, Harvard Pilgrim Health Care
Introductory
Management & Methods
Opening Keynote 08:30 AM - 09:20 AM
Title Speakers Audience Track
Avoid Process Data Headaches: Align Data Management and Business Process Initiatives Rob Karel, Forrester Research
Business
Business
General Session 09:20 AM - 09:45 AM
Break 09:45 AM - 10:15 AM
10:15 Conference Sessions 10:15 AM - 11:15 AM
Title Speakers Audience Track
10 Things Not to Do When Implementing an EIM Program David Marco, EWSolutions
Intermediate
Business
Agile BI & Agile Data Services: A Perfect Fit Suresh Chandrasekaran, Denodo Technologies
Intermediate
Business Intelligence and Analytics
How to Govern with Real Power: Developing Win-Win Relationships in Data Governance Len Silverston, Universal Data Models, LLC
Business
Governance & Stewardship
UML for Data Architects: A Painless Introduction Vladimir Bacvanski, SciSpike
Intermediate
Dataversity
Modeling
How Do You Want Your Data Served? The Roles of Open Source BI and Data Virtualization Christopher M Bradley, IPL
Intermediate
Business Intelligence and Analytics
What's Hot?: Native XML Databases and XQuery Dan McCreary, Kelly-McCreary & Associates
Intermediate
New Data Management Technologies
How to Successfully Implement Metadata Management In Your Organization Dan Myers, Farmers Insurance Group
Business
Metadata
11:30 Conference Sessions 11:30 AM - 12:30 PM
Title Speakers Audience Track
Pervasive Data Quality Drives Success at U.S. Xpress Tim Leonard, US Xpress Inc.
Clarke Patterson, Informatica Corporation
Business
Data & Information Quality
"Big G" - "little g" Data Governance - Navigating the Paradigm Shift Kira Chuchom, True Data Value, LLC
Intermediate
Dataversity
Governance & Stewardship
Is Your Business Ready to Support Organic Growth? Why a Consolidated Enterprise Information Management Strategy is Essential Today Ron Shelby, IBM Business Analytics & Optimization
Business
Business
High Value, Brittle Data Services - Next Inflection Point in Data Solutions Mehmet Orun, Salesforce
Intermediate
Business Intelligence and Analytics
Stewardship – Doing it for Real David N Plotkin,
Introductory
Business
Dataversity
Enterprise Integrated Layer (EIL) - A Case Study Tapash Bhattacharjee, Intel Corporation
Intermediate
Data Integration
Enterprise Search across Data Sets: How Healthline Does It AJ Chen, Healthline Networks
Introductory
Business Intelligence and Analytics
Enterprise Semantics
Assessing Data Management Maturity Using the DAMA Data Management Book of Knowledge Framework April Reeve, Reeve Consulting LLC
Intermediate
DMBOK
Lunch 12:30 PM - 01:45 PM
1:45 Conference Sessions 01:45 PM - 02:45 PM
Title Speakers Audience Track
The Figure 8: Essentials for Master Data Management Christine Denney, Eli Lilly and Company
Introductory
Master Data Management
Data-Driven Customer Satisfaction: The Link Between Data Management, Balanced Scorecard, and Client Service Best Practices Jaime Fitzgerald, Fitzgerald Analytics
Zohar Swaine, TD AMERITRADE Institutional
Business
Business
The Power of One: Bridging Data Communities Suzanne Acar, U.S. Federal Data Subcommittee
Dean Allemang, TopQuadrant
Kevin Novak, The American Institute of Architects
Peter Aiken, Data Blueprint/DAMA International
Intermediate
Enterprise Semantics
Management & Methods
A Practical Approach to the Valuation of Data Assets and Data Management Bob Schmidt, Data Modeling for Information Professionals
Business
Governance & Stewardship
Who Uses the Enterprise Information Model? Mark Copley, Aviva UK Life
Intermediate
Enterprise Information Management (EIM)
Use Case for Establishing Data Governance at Symantec Cheryl A Landwehr, Symantec
Ellie Becker, Symantec
Business
Governance & Stewardship
So You Are Planning to Build Your Own Metadata Repository? John Friedrich, Meta Integration Technology, Inc.
Christian Bremeau, Meta Integration Technology, Inc.
Intermediate
Metadata
Break 02:45 PM - 03:40 PM
In Perspective Sessions 03:00 PM - 03:30 PM
Title Speakers Audience Track
From Data Discovery to MDM: The Single-Platform Approach to Data Management Tom Rinehart, DataFlux
Intermediate
Master Data Management
The Gold Standard for Enterprise Metadata Management Ian Rowlands, ASG
Intermediate
Metadata
The Adaptive Repository – An Enterprise Knowledge Platform James Cerrato, Adaptive, Inc.
Jeff Goins, Adaptive, Inc.
Introductory
Metadata
Building Efficient and High-quality Corporate Data by Linking Actionable Architecture to Data Consolidation Geoffrey P. Malafsky, Phasic Systems Inc
Intermediate
New Data Management Technologies
Generating XML Schemas from a Logical Data Model - A Practical Example George McGeachie, Metadata Matters
Intermediate
Enterprise Architecture
3:40 Conference Sessions 03:40 PM - 04:40 PM
Title Speakers Audience Track
A Practical Approach for Implementing Information and Enterprise Architectures Matt Creason, Sybase, An SAP Company
Introductory
Management & Methods
Intersection Between Data Modeling and Data Governance Mark J Ouska, PrimeTherapeutics, LLC
Business
Dataversity
Governance & Stewardship
The Role of Community-Driven Data Curation for Enterprises Edward Curry, Digital Enterprise Research Institute (DERI)
Business
Governance & Stewardship
How To Succeed in a 'Less Paper' World – Technology Options for Managing Paper and Digital Documents Francois Ragnet, Xerox Corporation
Business
Enterprise Information Management (EIM)
Linked Data and Semantics: When to Apply, When to Avoid M. David Allen, MITRE Corporation
Advanced
Enterprise Semantics
Linked Data
So You Have Launched Data Governance... What Happens Now? Deborah Henderson, DA Henderson Consulting
Intermediate
Governance & Stewardship
Global Data Warehousing - A Happy Deal of Success for McDonald's Sandy Georgas-Gait, McDonald's
Intermediate
Business Intelligence and Analytics
Flexible Metadata Management Patricia A Henaghan, U.S. Railroad Retirement Board - Bureau of Information Services
James George, U.S. Railroad Retirement Board - Bureau of Information Services
Intermediate
Metadata
Exhibits and Reception 04:40 PM - 07:45 PM
Produced By:         Wilshire Conferences, Inc.        DAMA International