Agenda At-a-Glance
Full Schedule

Full Schedule Sun, Apr 3 Mon, Apr 4 Tue, Apr 5 Wed, Apr 6 Thu, Apr 7 Fri, Apr 8
Sunday, 4/3/2011
CDMP Preparation 09:30 AM - 12:30 PM
Title Speakers Audience Track
CDMP Preparation Patricia Cupoli, Edmonds Community College
Business
Professional Development
Workshops 03:30 PM - 06:45 PM
Title Speakers Audience Track
W1: Data Integration Workshop - from ETL to XML and SOA April Reeve, Reeve Consulting LLC
M. David Allen, MITRE Corporation
Introductory
Data Integration
Dataversity
W2: The Reference Data Revolution Bonnie O'Neil, CSC
Lowell Fryman, Travelport
Introductory
Enterprise Information Management (EIM)
W3: A Fill-in-the-Blanks Data Strategy Gwen Thomas, IFC, part of the World Bank Group
Intermediate
Management & Methods
W4: Tracking the Enterprise Data Landscape Todd Sicard, Blue Cross Blue Shield of Minnesota
Intermediate
Enterprise Architecture
W5: National Information Exchange Model (NIEM) and Enterprise Data Management Michael Simcock, U.S. Dept. of Homeland Security
Intermediate
Enterprise Information Management (EIM)
W6: How to Design Your Data Governance Program - Our Experiences at Sallie Mae Michele V Koch, Data Governance Professionals Organization
Introductory
Governance & Stewardship
W7: Rethinking How We Do Data Modeling Gordon C Everest, University of Minnesota
Advanced
Modeling
W8: Information Value Chain Analysis Mark Mosley, Lakeshore Data LLC
Business
Enterprise Architecture
W9: CA ERwin Data Modeler r8 Workshop Neil Buchwalter, CA Technologies, ERwin
Advanced
Modeling
Evening Session 07:00 PM - 08:00 PM
Title Speakers Audience Track
Emotional Intelligence for Project Managers Glenn Thomas, Commonwealth Office of Technology
Introductory
Project Management
 
Monday, 4/4/2011
Full-Day Tutorials 08:30 AM - 04:45 PM
Title Speakers Audience Track
T1: Practical Enterprise Architecture and Data Architecture Malcolm D. Chisholm, First San Francisco Partners
Intermediate
Dataversity
Enterprise Architecture
T2: EIM – The Business Program Perspective John Ladley, IMCue Solutions
Valerie Torstenson, IMCue Solutions
Business
Enterprise Information Management (EIM)
T3: Data Management in A Cloud Computing Environment Mike Ferguson, Intelligent Business Strategies Ltd.
Intermediate
Cloud Computing
T4: Managed Meta Data Environment Full Life-Cycle Roadmap David Marco, EWSolutions
Intermediate
Metadata
T5: Master Data Management: Organizational Preparedness and Best Practices David Loshin, Knowledge Integrity
Introductory
Master Data Management
T6: The Most “Universal” Data Model Patterns Len Silverston, Universal Data Models, LLC
Advanced
Modeling
T7: Evaluating Agile Development Practices Using Lego® Steve Hoberman, Steve Hoberman & Associates
Intermediate
Management & Methods
T8: What's In It For Them? Building the Business Case for Data Quality and Governance Danette McGilvray, Granite Falls
Intermediate
Data & Information Quality
T9: Semantic Technologies and Linked Data for Enterprise Data Management Dean Allemang, TopQuadrant
William Beauregard, Oracle USA
Intermediate
Data Integration
Enterprise Semantics
Linked Data
Lightning Talks-- 5 min talks on a variety of topics 05:00 PM - 06:00 PM
Title Speakers Audience Track
Karen’s List of Most Irritating Myths about Normalization Karen Lopez, InfoAdvisors
Intermediate
Modeling
Is Metadata Search The New Black? Jason Tiret, Embarcadero Technologies
Intermediate
Metadata
How to Accelerate and Improve Quality in Data Consolidation with Semantic-ETL Geoffrey P. Malafsky, Phasic Systems Inc
Business
New Data Management Technologies
The Implications of Big Data Mike Ferguson, Intelligent Business Strategies Ltd.
Business
Master Reference Data: A Fresh Approach Driven by Metadata Ravi Chivukula, ASG Software Solutions
Introductory
Master Data Management
Successfully Engaging your Business Users for Data Governance: UI, Workflow and Statistics Stijn Christiaens, Collibra
Intermediate
Enterprise Semantics
Governance & Stewardship
Metadata
An Open EIM Framework John Ladley, IMCue Solutions
Intermediate
Enterprise Architecture
Master Data Management + Semantics: Not Mind-Reading, but the Next Best Thing Bryan Bell, Expert System
Business
Enterprise Semantics
Seven Indisputable Building Blocks of Everything You Already Know Bob Schmidt, Data Modeling for Information Professionals
Introductory
The Hard Truth about Data Governance Tom Lennon, Perficient, Inc.
Governance & Stewardship
How to Write a Book and Get it Published Steve Hoberman, Steve Hoberman & Associates
Intermediate
Modeling
Step AWAY from the Table! Dan McCreary, Kelly-McCreary & Associates
Introductory
New Data Management Technologies
Special Interest Groups 05:00 PM - 06:00 PM
Title Speakers Audience Track
Common Data Challenges and Best Practices for Your Business Needs Virginia L Stouffer, LMI
Denise Duncan, LMI
Introductory
Dataversity
Governance & Stewardship
DAMA DMBOK - Call for Commentary Susan Earley, Sears Holdings
Intermediate
DMBOK
DAMA Meeting 06:15 PM - 07:15 PM
Evening Program - Homemade Jam - EVERYONE IS WELCOME! 07:30 PM - 12:00 AM
 
Tuesday, 4/5/2011
Special Interest Groups 07:30 AM - 08:20 AM
Title Speakers Audience Track
Data Virtualization for the Cloud, Big Data, and Social Media – Lessons from Navteq Gordan Redzic, Navteq
Intermediate
Data Integration
DAMA DMBOK Chapter Discussion - Data Governance Susan Earley, Sears Holdings
Intermediate
DMBOK
Helping Business Users Understand Your Data Models Gordon C Everest, University of Minnesota
Intermediate
Dataversity
Modeling
Why Does Data Management Have to Keep Justifying Itself? John O. Biderman, Harvard Pilgrim Health Care
Introductory
Management & Methods
Opening Keynote 08:30 AM - 09:20 AM
Title Speakers Audience Track
Avoid Process Data Headaches: Align Data Management and Business Process Initiatives Rob Karel, Forrester Research
Business
Business
General Session 09:20 AM - 09:45 AM
Break 09:45 AM - 10:15 AM
10:15 Conference Sessions 10:15 AM - 11:15 AM
Title Speakers Audience Track
10 Things Not to Do When Implementing an EIM Program David Marco, EWSolutions
Intermediate
Business
Agile BI & Agile Data Services: A Perfect Fit Suresh Chandrasekaran, Denodo Technologies
Intermediate
Business Intelligence and Analytics
How to Govern with Real Power: Developing Win-Win Relationships in Data Governance Len Silverston, Universal Data Models, LLC
Business
Governance & Stewardship
UML for Data Architects: A Painless Introduction Vladimir Bacvanski, SciSpike
Intermediate
Dataversity
Modeling
How Do You Want Your Data Served? The Roles of Open Source BI and Data Virtualization Christopher M Bradley, IPL
Intermediate
Business Intelligence and Analytics
What's Hot?: Native XML Databases and XQuery Dan McCreary, Kelly-McCreary & Associates
Intermediate
New Data Management Technologies
How to Successfully Implement Metadata Management In Your Organization Dan Myers, Farmers Insurance Group
Business
Metadata
11:30 Conference Sessions 11:30 AM - 12:30 PM
Title Speakers Audience Track
Pervasive Data Quality Drives Success at U.S. Xpress Tim Leonard, US Xpress Inc.
Clarke Patterson, Informatica Corporation
Business
Data & Information Quality
"Big G" - "little g" Data Governance - Navigating the Paradigm Shift Kira Chuchom, True Data Value, LLC
Intermediate
Dataversity
Governance & Stewardship
Is Your Business Ready to Support Organic Growth? Why a Consolidated Enterprise Information Management Strategy is Essential Today Ron Shelby, IBM Business Analytics & Optimization
Business
Business
High Value, Brittle Data Services - Next Inflection Point in Data Solutions Mehmet Orun, Salesforce
Intermediate
Business Intelligence and Analytics
Stewardship – Doing it for Real David N Plotkin, Wells Fargo
Introductory
Business
Dataversity
Enterprise Integrated Layer (EIL) - A Case Study Tapash Bhattacharjee, Intel Corporation
Intermediate
Data Integration
Enterprise Search across Data Sets: How Healthline Does It AJ Chen, Healthline Networks
Introductory
Business Intelligence and Analytics
Enterprise Semantics
Assessing Data Management Maturity Using the DAMA Data Management Book of Knowledge Framework April Reeve, Reeve Consulting LLC
Intermediate
DMBOK
Lunch 12:30 PM - 01:45 PM
1:45 Conference Sessions 01:45 PM - 02:45 PM
Title Speakers Audience Track
The Figure 8: Essentials for Master Data Management Christine Denney, Eli Lilly and Company
Introductory
Master Data Management
Data-Driven Customer Satisfaction: The Link Between Data Management, Balanced Scorecard, and Client Service Best Practices Jaime Fitzgerald, Fitzgerald Analytics
Zohar Swaine, TD AMERITRADE Institutional
Business
Business
The Power of One: Bridging Data Communities Suzanne Acar, U.S. Federal Data Subcommittee
Dean Allemang, TopQuadrant
Kevin Novak, The American Institute of Architects
Peter Aiken, Data Blueprint/DAMA International
Intermediate
Enterprise Semantics
Management & Methods
A Practical Approach to the Valuation of Data Assets and Data Management Bob Schmidt, Data Modeling for Information Professionals
Business
Governance & Stewardship
Who Uses the Enterprise Information Model? Mark Copley, Aviva UK Life
Intermediate
Enterprise Information Management (EIM)
Use Case for Establishing Data Governance at Symantec Cheryl A Landwehr, Symantec
Ellie Becker, Symantec
Business
Governance & Stewardship
So You Are Planning to Build Your Own Metadata Repository? John Friedrich, Meta Integration Technology, Inc.
Christian Bremeau, Meta Integration Technology, Inc.
Intermediate
Metadata
Break 02:45 PM - 03:40 PM
In Perspective Sessions 03:00 PM - 03:30 PM
Title Speakers Audience Track
From Data Discovery to MDM: The Single-Platform Approach to Data Management Tom Rinehart, DataFlux
Intermediate
Master Data Management
The Gold Standard for Enterprise Metadata Management Ian Rowlands, ASG
Intermediate
Metadata
The Adaptive Repository – An Enterprise Knowledge Platform James Cerrato, Adaptive, Inc.
Jeff Goins, Adaptive, Inc.
Introductory
Metadata
Building Efficient and High-quality Corporate Data by Linking Actionable Architecture to Data Consolidation Geoffrey P. Malafsky, Phasic Systems Inc
Intermediate
New Data Management Technologies
Generating XML Schemas from a Logical Data Model - A Practical Example George McGeachie, Metadata Matters
Intermediate
Enterprise Architecture
3:40 Conference Sessions 03:40 PM - 04:40 PM
Title Speakers Audience Track
A Practical Approach for Implementing Information and Enterprise Architectures Matt Creason, Sybase, An SAP Company
Introductory
Management & Methods
Intersection Between Data Modeling and Data Governance Mark J Ouska, PrimeTherapeutics, LLC
Business
Dataversity
Governance & Stewardship
The Role of Community-Driven Data Curation for Enterprises Edward Curry, Digital Enterprise Research Institute (DERI)
Business
Governance & Stewardship
How To Succeed in a 'Less Paper' World – Technology Options for Managing Paper and Digital Documents Francois Ragnet, Xerox Corporation
Business
Enterprise Information Management (EIM)
Linked Data and Semantics: When to Apply, When to Avoid M. David Allen, MITRE Corporation
Advanced
Enterprise Semantics
Linked Data
So You Have Launched Data Governance... What Happens Now? Deborah Henderson, DA Henderson Consulting
Intermediate
Governance & Stewardship
Global Data Warehousing - A Happy Deal of Success for McDonald's Sandy Georgas-Gait, McDonald's
Intermediate
Business Intelligence and Analytics
Flexible Metadata Management Patricia A Henaghan, U.S. Railroad Retirement Board - Bureau of Information Services
James George, U.S. Railroad Retirement Board - Bureau of Information Services
Intermediate
Metadata
Exhibits and Reception 04:40 PM - 07:45 PM
 
Wednesday, 4/6/2011
Special Interest Groups 07:30 AM - 08:20 AM
Title Speakers Audience Track
Successfully Kickstarting Data Governance's Social Dynamics: Define, Collaborate, Validate Stijn Christiaens, Collibra
Intermediate
Enterprise Semantics
Governance & Stewardship
Metadata
‘CA ERwin® Modeling Special Interest Group’ – Tips, Tricks & Suggestions Marcie Barkin Goodwin, Axis Software Designs
Business
Modeling
Why GIS is a tool for Enterprise Information Management Ana Isabel Moreira, Data Ascend
Introductory
Dataversity
New Data Management Technologies
Creating a Data Quality Strategy Frank Dravis, Utopia, Inc.
Intermediate
Data & Information Quality
Dataversity
8:30 Conference Sessions 08:30 AM - 09:30 AM
Title Speakers Audience Track
Successful Definitions in Information Management Malcolm D. Chisholm, First San Francisco Partners
Introductory
Dataversity
Enterprise Semantics
What's Wrong With Best Practices in Temporal Data Management and What's Needed Instead Thomas Johnston, Asserted Versioning, LLC
Intermediate
New Data Management Technologies
Applied Metadata Management - Part 1: First Steps – Planning, Acquiring and Getting to First Base with Metadata Management Ian Rowlands, ASG
Ravi Chivukula, ASG
Scott McCurdy, ASG
Introductory
Metadata
Releasing Relational Data to the Semantic Web Alex Miller, Revelytix, Inc
Intermediate
Enterprise Semantics
The Role of an ELDM in Data Governance John O. Biderman, Harvard Pilgrim Health Care
Introductory
Governance & Stewardship
Extreme Performance "Big" Data Warehousing Robert J. Abate, Smart Data Architects, LLC
Intermediate
Business Intelligence and Analytics
Macro-Modeling on a Micro Scale - Part 1 Candace Foti McCabe, J B Hunt Transport Services, Inc
Samantha R Daugherty, JB Hunt Transport Services, Inc.
Intermediate
Modeling
MDM - Implications in Early SDLC Phases James Schoebel, Health Care Service Corporation
Business
Master Data Management
Break 09:30 AM - 09:45 AM
9:45 Conference Sessions 09:45 AM - 10:45 AM
Title Speakers Audience Track
NoSQL Databases Pramod Sadalage, Thoughtworks Inc
Introductory
Dataversity
New Data Management Technologies
Managing Semantics from an Enterprise Data Architecture Perspective William J Pjura, Cambridge Interactive Development Corporation
Advanced
Enterprise Information Management (EIM)
Enterprise Semantics
Applied Metadata Management - Part 2: Institutionalizing Metadata Management and Multiplying Metadata Value Ian Rowlands, ASG
Ravi Chivukula, ASG
Scott McCurdy, ASG
Intermediate
Metadata
Architecture of an Enterprise Codes Service Saad Yacu, Allstate Insurance
Intermediate
Metadata
Scorecard for Data Management: A Managerial Approach and Discipline Gil Laware, Enterprise Analytics
Frank Kowalkowski, Enterprise Analytics, Inc.
Business
Business
How to Avoid Possible Fines of Up to $1 Million and 20 Years of Imprisonment Jim Goetsch, GE Capital - Sales Finance
Business
Governance & Stewardship
Improving Data Quality through Data Profiling Antonio C Amorin, Data Clairvoyance Group, Inc.
Introductory
Data & Information Quality
Dataversity
Macro-Modeling on a Micro Scale - Part 2 Candace Foti McCabe, J B Hunt Transport Services, Inc
Samantha R Daugherty, JB Hunt Transport Services, Inc.
Intermediate
Modeling
Break 10:45 AM - 11:15 AM
11:15 Conference Sessions 11:15 AM - 12:15 PM
Title Speakers Audience Track
Entity Identification in the Financial Industry: Legal Entity Identifiers Linda F Powell, Federal Reserve Board
Business
Business
Business Intelligence 3.0 - Social Analytics Krish Krishnan, Sixth Sense Advisors Inc
Intermediate
Business Intelligence and Analytics
Including Program Code in the Metadata Lineage Ecosystem Andreas Tattersall, ERSTE Group Bank
Pete Rivett, Adaptive, Inc.
Intermediate
Metadata
Intelligent Decision Automation on an Event Driven Semantic Platform Jans Aasman, Franz Inc
Intermediate
Business Intelligence and Analytics
Enterprise Semantics
Master Data Management in Manufacturing Industry Swapan Dutta, Wipro Technologies
Intermediate
Master Data Management
KDACS - An Integrated Approach to the Management of Key Business Information in Chevron's Upstream Reservoir Management Function Malcolm Bryce-Borthwick, Chevron Energy Technology Company
Intermediate
Unstructured Data
Data Governance Integration into SDLC Kim Olson, UnitedHealth Group
Introductory
Governance & Stewardship
Case Study: Implementation of Layered Database Architecture of Generic Data Model in Japan Mikitaka Hayashi, JGC Corporation
Intermediate
Modeling
New Ideas and In Perspectives 12:30 PM - 01:00 PM
Title Speakers Audience Track
A Metadata-Driven Architecture for End-to-End Information Management Success Suresh Upadhyayula, Perficient, Inc.
Intermediate
Enterprise Information Management (EIM)
Getting Started with Data Governance: Tips for Making Data Governance a Reality Clarke Patterson, Informatica Corporation
Intermediate
Governance & Stewardship
Visualize the Power of Your Data with CA ERwin® Modeling Chris Frank, CA Technologies, ERwin
Intermediate
Modeling
Evaluating the Business Semantics Glossary as a Data Governance Platform Stijn Christiaens, Collibra
Intermediate
Enterprise Semantics
Governance & Stewardship
Metadata
Why Data Management Maturity is Key to Preventing the Next Global Financial Crisis Cindy Walker, KGS
Business
Data & Information Quality
Emergent Analytics (TM): Using Semantic Technology to Create an Agile Analytic Enterprise Michael A. Lang, Sr., Revelytix, Inc
Intermediate
Enterprise Semantics
Lunch 01:00 PM - 01:45 PM
Exhibits 01:45 PM - 04:30 PM
Coffee, Dessert and Conversations on the Exhibit Floor 01:45 PM - 02:45 PM
2:45 Conference Sessions and Special Interest Groups 02:45 PM - 03:45 PM
Title Speakers Audience Track
DAMA DMBOK Chapter Discussion - Data Architecture Management Susan Earley, Sears Holdings
Intermediate
DMBOK
Data Governance Best Practice Panel Robert S. Seiner, KIK Consulting/TDAN.com
David N Plotkin, Wells Fargo
Kira Chuchom, True Data Value, LLC
Michele V Koch, Data Governance Professionals Organization
Mike Ferguson, Intelligent Business Strategies Ltd.
PowerDesigner SIG Matt Creason, Sybase, An SAP Company
Intermediate
Modeling
ER/Studio Special Interest Group (ER-SIG) Christopher M Bradley, IPL
Intermediate
Modeling
Verbal Models: High-Octane Data Models as Cornerstone for Enterprise Design Ronald G. Ross, Business Rule Solutions, LLC
Intermediate
Professional Development
Data Quality Challenges and Solution Approaches in Yahoo!'s Massive Data Environment Dan Defend, Yahoo!
Aparna Vani, Yahoo!
Intermediate
Data & Information Quality
Ice Cream Social 03:45 PM - 04:30 PM
Keynote Session 04:30 PM - 05:30 PM
Title Speakers Audience Track
The Making of LIFE: Camera! Action! Data! Michael Gunton, BBC Natural History Unit
Business
Business
Project Management
 
Thursday, 4/7/2011
8:30 Conference Sessions 08:30 AM - 09:30 AM
Title Speakers Audience Track
ISO 8000 Data Quality Peter R. Benson, ECCMA
Intermediate
Data & Information Quality
Does Size Matter? Or (How to Measure / Propose Estimates) Dawn Marie Michels, Target Corporation
Intermediate
Management & Methods
The Zachman Framework: Intro to Case Study Examples John A. Zachman, Zachman International
Intermediate
Enterprise Architecture
Dimensional Modeling Basics in Under an Hour Steve Hoberman, Steve Hoberman & Associates
Business
Dataversity
Modeling
Deep Dive: An In-depth Look at Three Data Management Disciplines in Practice - Part 1 Janet Lichtenberger, Health Care Service Corporation (HCSC)
Lisa J Bonomo, Health Care Service Corporation (HCSC)
Michael Jennings, Walgreens Boots Alliance
Susan Swanson, Health Care Service Corporation (HCSC)
Intermediate
Enterprise Architecture
Enterprise Information Management (EIM)
Metadata
DAMA-DMBOK - Implementation Strategies - PART 1 Deborah Henderson, DA Henderson Consulting
Mike Beauchamp, TELUS
Intermediate
DMBOK
Enterprise Metadata Solution at eBay, Inc. Lori Dey, eBay, Inc.
Mark Uksusman, eBay, Inc.
Intermediate
Metadata
Logistics Data Quality in the USMC: Analyzing, Improving and Controlling Data to Support Transactional Processing and Decision Making Josh Bartels, Data Blueprint
Business
Data & Information Quality
Break 09:30 AM - 09:50 AM
9:50 Conference Sessions 09:50 AM - 10:50 AM
Title Speakers Audience Track
Separating Semantics and Implementation: From a Single Ontologically Sound Conceptual Model to Multiple Physical Schema Languages Bruce Todd Bauman, U.S. Department of Defense
Advanced
Enterprise Semantics
Modeling
Deep Dive: An In-depth Look at Three Data Management Disciplines in Practice - Part 2 Janet Lichtenberger, Health Care Service Corporation (HCSC)
Lisa J Bonomo, Health Care Service Corporation (HCSC)
Michael Jennings, Walgreens Boots Alliance
Susan Swanson, Health Care Service Corporation (HCSC)
Intermediate
Enterprise Architecture
Enterprise Information Management (EIM)
Metadata
DAMA-DMBOK - Implementation Strategies - PART 2 Deborah Henderson, DA Henderson Consulting Ltd.
Mike Beauchamp, TELUS
Intermediate
DMBOK
Pinball Architecture: Finding Patterns in Seemingly Random Data Richard Fazio, TransUnion
Intermediate
Data & Information Quality
Enterprise Architecture – Are ALL the Stakeholders Really Involved / Included? The Challenge of Bringing Business Viewpoints into your Enterprise Architecture Leon Stucki, Future Tech Systems, Inc.
Business
Enterprise Architecture
Case Study: Pitfalls in Gathering Requirements for an EDW Susan Earley, Sears Holdings
Colleen Sullivan, Sullivan Consulting
Intermediate
Management & Methods
Planning For Data Quality in the System Development Life Cycle Michael J Smilg, Allstate Insurance Company
Intermediate
Data & Information Quality
Closing Keynote 11:10 AM - 12:30 PM
Title Speakers Audience Track
Long Fuse, BIG BANG: Achieving Long-Term Success through Daily Victories Eric Haseltine, Haseltine Partners LLC.
Business
Business
Management & Methods
Professional Development
Break for Lunch -- Note that Lunch will NOT be served this day 12:30 PM - 01:45 PM
Afternoon Seminars and Workshops 01:45 PM - 05:00 PM
Title Speakers Audience Track
S1: Data Governance Operating Model Workshop: Roles & Responsibilities in Action Robert S. Seiner, KIK Consulting/TDAN.com
Business
Governance & Stewardship
S2: Data Visualization and Information Delivery Michael Scofield, Scofield Data Consulting
Business
Business Intelligence and Analytics
Dataversity
S3: Data Quality Problem-Solving Workshop Sue Geuens, Barclays PLC
Intermediate
Data & Information Quality
S4: Facilitation for Data Management Professionals Anne Marie Smith, Alabama Yankee Systems, LLC
Introductory
Dataversity
Professional Development
S5: How To Work With All Of That Pesky Unstructured Data James Wessely, Advanced Document Sciences
Intermediate
Enterprise Semantics
Unstructured Data
S6: Ten Physical Data Modeling Blunders and How to Avoid Them Karen Lopez, InfoAdvisors
Intermediate
Modeling
 
Friday, 4/8/2011
Friday Briefing 08:30 AM - 12:00 AM
Title Speakers Audience Track
Monetizing Data Management Peter Aiken, Data Blueprint/DAMA International
Business
Enterprise Information Management (EIM)
Produced By:         Wilshire Conferences, Inc.        DAMA International