Getting Started with Data Governance: Tips for Making Data Governance a Reality
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    Clarke Patterson
Senior Director Product Marketing
Informatica Corporation


Wednesday, April 6, 2011
12:30 PM - 01:00 PM

Level:  Intermediate

Data Governance is on the minds of most organizations these days. Companies are increasingly turning to data governance in an attempt to unlock trusted data, turning enterprise information into a key strategic asset. But making data governance a reality is easier said than done. Many efforts face significant organizational or technology barriers to never yield the desired result. Join Informatica for this informative discussion on tips for making data governance a reality. We’ll examine common barriers in more detail, tips for getting over them, and how the right technology platform can help.

Clarke Patterson is the senior director of Data Quality Product Marketing at Informatica. Patterson is responsible for product and technical marketing activities for Informatica Data Profiling, Data Quality and Data Governance solutions as part of the overreaching Data Quality business unit. Prior to Informatica, Clarke spent nine years in numerous product marketing and product management at IBM. Earlier in his career, he held product management positions at Informix and Red Brick Systems. Clarke brings over 15 years of leadership experience to Informatica having directed teams in product marketing, product management and engineering. Clarke holds a Bachelor of Science degree from the University of Calgary and a Masters of Business degree from Duke University’s Fuqua School of Business.

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