Master Data Management + Semantics: Not Mind-Reading, but the Next Best Thing
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  Bryan Bell   Bryan Bell
Vice President, Enterprise Solutions
Expert System


Monday, April 4, 2011
05:00 PM - 06:00 PM

Level:  Business

The importance of data integration in the enterprise has a higher priority and greater urgency than ever before. Beyond BI and data warehousing, the potential of social media, the cloud and mobile computing have changed the IT landscape forever.

MDM requires an extensive understanding of business terminology and the context and importance of data. The data needed to capture and organize lies in both structured and unstructured data, and resides inside and outside the organization.

Combined with semantic technology, MDM helps companies prepare for the future with relevant and timely data, with full access, and whether on premise or in the cloud.

You will learn: - How semantic technology can improve data identification, build automated classification systems and map and evaluate data with greater accuracy than ever before. - How to identify and extract meaning and significance of data inside your organization. - How to target the right data quickly.

Bell has extensive software industry experience helping build organizations focused on desktop training, search, automated metadata extraction, taxonomy creation, knowledge management and semantic technologies. He has an extensive background helping grow software companies including, Autonomy, APR Smartlogik and Concept Searching. Bell has developed and executed sales, OEM and VAR strategies, reseller programs and other business development initiatives for a variety of companies across multiple industries at crucial points in their maturation processes. As the VP of Enterprise Solutions, Bell is responsible for developing a network of new partnerships with OEMs, VARs, system integrators and distributors while driving enterprise sales in order to increase the worldwide adoption of semantic technology within the global enterprise.

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